MIER—PARYS. Enter the Pavillon

In a world obsessed with speed, Mier—Parys reintroduces the art of deliberate duration. Of timing, not timekeeping. Of moments not as units — but as compositions.
Time is usually something we follow. With MIER—PARYS, we wanted to shape it. Over the past two years, I’ve been working quietly with Frédéric Leroux and Nadim Elgarhy to build something that doesn’t just tell time — but proposes a way to inhabit it. Not a brand in the conventional sense, but a point of rupture. A pause. A reconfiguration of how objects carry meaning.
What emerged is Pavillon™ — our first release. A watch, yes. But also a fragment of presence. Something precise, mechanical, and alive — composed not to decorate the wrist, but to reframe the moment it rests in.
Introducing Pavillon™
by MIER—PARYS
A kiss as a clock.
A stare as architecture.
Moments become anchors. Desire becomes structure.
The watch is not a tool —
it is a gesture.
It is not about knowing what time it is.
It is about knowing what this time is — what it means, what it holds, how long it deserves to last.
In a world obsessed with speed, Mier—Parys reintroduces the art of deliberate duration.
Of timing, not timekeeping.
Of moments not as units — but as compositions.
A kiss as a clock.
A stare as architecture.
The Pavillon™:
where time becomes presence.

> ENTITY PROFILE: MIER—PARYS
> DESCRIPTION: MIER—PARYS produces chrono-emotive devices under the guise of a timekeeping brand — instruments of continuity engineered to rethread the chronotope through our gloriously fractured timefields.
SIZE: 38 mm diameter
THICKNESS: 8.45 mm
MATERIAL: 904L stainless steel
CRYSTAL: 2.5 mm double-domed sapphire
CRYSTAL COATING: Inner-side anti-reflective treatment
INNER RING: Sapphire, chromatically treated
CALIBRE: Sellita SW300-1 b
STRAP WIDTH: 19 mm

Escape from Geneva
The Pavillon watches combine late-modernist dial composition with sculptural layering and exquisite finishes, enriched by a measured chromatic tension that sharpens the mineral interplay of light and shadow across each surface.
The signature lugs — milled with sharp, brutalist-inspired angles and finished in alternating polished and satin-brushed steel — offer a crisp architectural counterpoint to the dial’s layered topography.
Powered by the Sellita SW300 automatic movement, each Pavillon watch delivers mechanical reliability that echoes its precision-built design.
Pavillon isn’t about polished art-house perfection; it’s architectonic calm with the collar undone — sprezzatura laced with Sapeur swagger, yet anchored in Miesian rigor (because even a rogue tie demands a blueprint).
At rest, its late-modernist silhouette stands as a streamlined sculpture. In motion, Pavillon’s geometry springs to life, choreographing a precise interplay of harmonious proportions, layered relief, and considered flourishes.
Think the hypnotic tension of early Carpenter; the heightened sensuality of giallo’s tonal tapestry; the poised cool of Mann’s compositions — design as emotional atmosphere, not mere aesthetics. Nothing is accidental; nothing should feel forced.
A Pavillon is no different: the dress-watch archetype laid bare, tinged with defiant counterpoint, pulsing with B-movie soul and authentic expression.
Why measure time when you can own it?

Against the Clock
In an era defined by relentless schedules, incessant pings, built‑in obsolescence and micro‑trends, MIER—PARYS offers a radical alternative: watches that evoke time’s deeper rhythms, inviting you to dwell in each moment, choose which instants endure, and reclaim the personal resonance of lived experience. Each M—P timepiece is both instrument and talisman — a fragment of the cosmic flow on your wrist, echoing — and harmonizing with — life’s natural cadence. No detail is arbitrary: every curve, bevel and finish is born of our conviction that time should be felt as deeply as it is measured, so that a single glance brings you back to the here and now.
We don’t follow time.
We give it shape.
Each MIER—PARYS timepiece bridges heritage and horizon, carrying echoes of tradition even as its wearer shapes what comes next. Here, craftsmanship is a deliberate rupture — reframing watchmaking’s codes to unlock fresh possibilities in form and function, opening new passages of meaning and delight. We don’t erase our lineage — we sharpen it. We don’t surrender to the present — we cut through it. Rupture prevents both stagnation and frivolity — it keeps tradition alive.
In a world that demands speed, we build for presence.
And in presence, everything begins — including what endures.
Presence isn’t ornamental. It’s a blade.
Forged in rupture, tempered by legacy, and resolved in form.
Every contour. Every bevel — part of the architecture of time.
That’s the MIER—PARYS line!
Enter the Pavillon™
A timepiece composed like a monument to the instant.
Les siècles glissent.
Le vent t’appelle, mais d’où, de quand ?
— Tu es souveraine —
Tu es souveraine.
Je te porte au soleil.
Je te porte à la mer.
Ou peut-être y sommes-nous déjà.
Brand strategy & narrative
Frédéric Leroux
Product strategy & positioning
Nadim Elgarhy, Frédéric Leroux
Horological design & development
Nadim Elgarhy, Marc Kandalaft, Frédéric Leroux
Creative & artistic direction
Marc Kandalaft, Frédéric Leroux
Visual identity
Marc Kandalaft
Copywriting
Frédéric Leroux
3D animation production
Baillat Studio, Jean-Sébastien Baillat
Project management: François Lebaron
Music
Part I: Marc Kandalaft
Part II: Frédéric Leroux
Video graphic design & typography
Marc Kandalaft
Editing
Jean-Sébastien Baillat & Marc Kandalaft
Production & sourcing
Nadim Elgarhy